²¨²¨ÊÓÆµav

skip to main content

Methodology

Explore ²¨²¨ÊÓÆµav's research.

Pre-incentives in mail and mail push-to-web surveys can significantly improve response rates and reduce overall survey costs.

²¨²¨ÊÓÆµav evaluates several approaches to handling "careless responders" in opt-in panel data.

²¨²¨ÊÓÆµav compared the quality of data obtained from several opt-in panel vendors to better understand whether panels differ in the quality of data they provide.

²¨²¨ÊÓÆµav has extensively tested the use of opt-in sampling to understand its challenges and to develop strategies for improving data quality and accuracy of results.

²¨²¨ÊÓÆµav tested different ways to ask race and ethnicity to better understand how changes to the U.S. standards for collecting race and ethnicity on federal surveys might affect data and analysis.

Researchers shed light on neurodiverse respondents' experiences participating in public opinion research, employee surveys and personality assessments.

²¨²¨ÊÓÆµav recently tested several methods for capturing and measuring transgender identities.

To date, survey research has not adequately addressed the complexities of gender identity. ²¨²¨ÊÓÆµav is attempting to bridge this gap.

Generational changes in gender identity may fundamentally change how sex and gender are measured and how datasets are weighted to accurately reflect sex and gender. To address these changes, ²¨²¨ÊÓÆµav began testing new gender questions.

²¨²¨ÊÓÆµav surveyed 116 countries and areas during the pandemic last year. Read about what ²¨²¨ÊÓÆµav has learned.

²¨²¨ÊÓÆµav -- like many other researchers -- uses cognitive interviewing, as well as several other tools, to ensure the questions it is going to ask are clear and easy to answer, and measure what they are supposed to.

²¨²¨ÊÓÆµav is committed to research that represents different backgrounds. Find out what we're doing to ensure all Black Americans' voices are heard.

²¨²¨ÊÓÆµav Podcast

More Americans are sympathetic to the Israelis in the Middle East conflict after being asked for their views on Israel and the Palestinian Authority.

Learn how the right kind of HR data and advice can be helpful instead of cumbersome.

²¨²¨ÊÓÆµav recently tested the value of including Quick Response Codes in survey invitations.

Learn how to avoid common employee survey mistakes that will prevent you from making the best decisions for your teams and business.

²¨²¨ÊÓÆµav and Walk Free developed a methodology to estimate the prevalence of modern slavery using an innovative modeling approach.

Cellphone scamming and blocking technologies present a new challenge to survey researchers.

²¨²¨ÊÓÆµav Podcast